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Marketing Research and Analytics Manager

About Us: The Museum of Science and Industry, Chicago is the largest and most interactive science museum in the Western Hemisphere. Chicago’s Museum of Science and Industry (MSI) exposes guests of all ages to awe-inspiring exhibitions that spark curiosity and bring science to life. MSI’s mission – to inspire the inventive genius in everyone – is realized through its world-class exhibitions and engaging guest experiences. The Museum of Science and Industry provides programs and experiences that deepen the engagement of students and teachers in science and science-related disciplines, with a vision to inspire and motivate our children to achieve their full potential in the fields of science, technology, engineering and medicine.

We offer a creative, collaborative, and innovative environment for our employees. Our employees get great perks such as: benefits starting day one of your employment, free admission to MSI for family and friends, free admission to other museums, free parking in MSI’s garage and more! If you are equally passionate about our vision and want to be surrounded by a team of dynamic, smart and innovative people, the Museum of Science and Industry is the right place for you!

The Job: The Marketing Research and Analytics Manager will be challenged to help evolve the marketing practice – and the enterprise – forward to become a more evidence-based, data centric organization. This role will provide analytical leadership in acquisition, analysis and integration of guest data, to be used as the basis for sound, fact-based business decisions.

Responsibilities: 

  • Maintains regular attendance reporting, with high degree of accuracy and effective use of data visualization techniques, in order to keep division abreast of performance and drivers of performance from a micro and macro view; responsible for pulling and cleaning data, updating reports/dashboards, and PowerPoint presentations as well as talking through findings in a straightforward manner, while continually improving upon the division’s analytic acume
  • Coordinate the task force that analyzes, forecasts, tests and implements changes to MSI pricing, in concert with finance and marketing teams.
  • Quantitatively connect MSI attendance with advertising spend, to maximize ad effectiveness using variables like: seasonality; weather; various targeting methods; prices and promotions.
  • Assesses MSI CRM data to differentiate guest value, using tools like RFM modeling.
  • Organize marketing research studies for the Museum in collaboration with the Director of Marketing.
    • Collect and analyze guest research data collected from various quantitative surveys and studies.
    • Collect and analyze primary qualitative research such as focus groups, interviews or anthropological studies.
    • Oversee and manage operations of MSI research panel, a cohort of participants periodically weighing in on MSI topics.
  • Assist in operationalizing the museum’s segmentation system throughout marketing and across other divisions in the Museum.
    • Provide detailed analyses of the segmentation study data set, to enhance marketing and operations decision-making.
  • Oversee technology, strategy and operations for, as well as shares results from the “MSI Insights” marketing panel, a curated collection of guests dedicated to providing regular feedback on a range of MSI topics.
  • Identify key business issues relative to category trends, competition and pricing.
  • Develop specific recommendations for managing risks/increasing success and present findings to MSI’s management team.
  • Lead regular engagement with finance, IT, membership, parking, retail, etc. collaboratively share data sets, perform analysis and determine ways to increase revenue.
    • Participate in development of dashboard of museum KPI for Museum leadership.
    • Provide guidance in improving the productivity and impact of analytic applications and business processes.
  • Participate in analytics projects related to assessing impact/accessibility of CPS school groups, offsite and onsite MSI education programs.
  • Provides analytical leadership of marketing, communications and digital media division.
    • Set benchmarks and oversee A/B testing.
    • Collaborate with and coach marketing, social media, digital media, promotions, communications, IT and Finance.
    • Enhance marketing and group sales effectiveness with timely monitoring and analysis of sales and marketing KPI.
  • Champions the continuous advancement of marketing analytics best practices.

Qualifications:

  • Bachelor’s degree is required; Master’s degree is a plus.
  • 3-5 years of marketing analytics experience.
  • Experience with consumer brands or public institutions a plus.
  • Hands-on approach with a natural analytical curiosity, creativity and drive.
  • Excellent marketing project management abilities; strong communicator and collaborator.
  • Outstanding analytical, mathematical and financial skills.
  • Detail-oriented with a high degree of accuracy.
  • Strong marketing intuition and experience working with senior management.
  • Excellent interpersonal & communication skills and ability to coach others in a collaborative way.
  • Proficiency in Microsoft Word, Excel and Outlook.
  • Experience with online survey tools, such as Survey Monkey, Question Pro, etc.
  • Deep knowledge using statistical tools (e.g., SAS, Statistica) and BI tools (e.g. Tableau, Power BI). SQL skills a plus.
  • Knowledge of Salesforce CRM management suite a plus.

The Museum of Science and Industry is an Equal Opportunity/Affirmative Action employer, which includes providing equal opportunity without regard to race, color, religion, gender, national origin, disability, or protected veteran status.

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